ALMOST THE BEST
BUT STILL THE WORST

Engraved bronze medal

In Sweden we see ourselves as very gender equal and far ahead when it comes to feminism. But these thoughts and feelings might be the biggest obstacle for us to move further. Thinking it’s enough and that we don’t have to work on it anymore. 

In 2006 we were at the top of the list*, now we are in third place. What does these rankings and lists do or mean? The medal is a symbol for someone doing something good, and from a far it can be seen as an achievement. But looking closely you can read the whole text. 
Font used is Sweden sans, from Swedens own visual identity 


*The Global Gender Gap Report